|– Develop and execute digital marketing strategies to drive brand awareness and generate leads.|
– Manage and optimize digital advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media ads.
– Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings.
– Create engaging and compelling content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.
– Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions for campaign optimization.
– Manage social media accounts, including content creation, community engagement, and monitoring brand mentions. Implement email marketing campaigns, including audience segmentation, content creation, and performance tracking. Collaborate with cross-functional teams, including design, development, and sales, to ensure consistent messaging and brand alignment across all digital channels. Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to continuously improve campaign performance and drive innovation.
– Conduct market research and competitor analysis to identify opportunities and develop effective marketing strategies.
– Bachelor’s degree in graphic design, visual communication, or a related field. Proven work experience as a Graphic Designer, preferably in a marketing or advertising agency.
– Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, In Design).
– Strong portfolio showcasing a range of design work across different mediums.
– Solid understanding of design principles, typography, color theory, and layout composition
– Ability to translate creative briefs into impact visual designs that resonate with the target audience. Excellent attention to detail and ability to work on multiple projects simultaneously.
– Strong communication skills to effectively collaborate with team members and stakeholders. Ability to work in a fast-paced environment and meet project deadlines.
– Knowledge of web design and coding languages (HTML, CSS) is a plus.